| "Systematically applying the Planned Innovation principles can play a critical role in helping companies achieve strong growth with new products." |
| ––Dwane Baumgardner, Chairman, CEO and President, Donnelly Corporation |
| "Innovation is key to the long-term growth and profitability of any enterprise...and Planned Innovation is the proven way to assure it!" |
| ––Norman A. Barkeley, Chairman, Ducommun Incorporated |
| "Having used Planned Innovation in a variety of businesses of all different sizes, and under several conditions, I find it applies and is successful wherever there is a serious management commitment. The results are dramatic." |
| ––Russell R. Coyner, Executive Director, BIFMA International |
| "Planned Innovation has made a significant contribution to our growth through new product development. Applied with some discipline, these principles will avoid false starts and improve chances of both a technical and marketing success." |
| ––Anthony J. Carbone, Executive Vice President, The Dow Chemical Company |
| "With enormous success, I have used the concepts expounded by Bacon and Butler in my consulting work. This is a must-have formula for the marketer of the 21st century and for all organizations looking to successfully introduce new products and services into the marketplace." |
| ––Ken Grant, Deputy Head, Department of Marketing, Monash University, Melbourne Australia |
| The (Planned Innovation) system is a combination of philosophy and procedure that brings together scientific reasoning, market orientation, continous pursuit of opportunities, rigorous follow through, and multi-functional involvement..." |
| ––Gerry Stern, Editor, Stern's Management Review |
