Success Record: The Dow Chemical Company

With headquarters in Midland, Michigan, Dow Chemical began using Planned Innovation in 1984. A large number of management teams in the US and Europe were involved, and many individual “opportunity analysts” were trained over the next 10 years.

Mr. Greg Stevens, a former opportunity analyst at Dow, and now president of WinOvations, Inc. of Midland, Michigan, had the occasion to independently quantify the sales and profits resulting directly from Planned Innovation® services at Dow Chemical over a ten-year period. His findings were as follows:

Based on his analysis, Mr. Stevens concluded that:

These results show that it is possible to determine with near certainty which opportunities to develop, even when commercializing substantially new products.

It is clear from [this] analysis that it is possible to virtually eliminate major mistakes in new product development, while simultaneously developing substantial numbers of commercially profitable new products that fit the company’s strategies. The projects identified as winners virtually all won.