Core Services
The Planned Innovation® philosophy and approach has been implemented successfully (without major failures) in dozens of firms and industries worldwide over the past 40 years. The Planned Innovation Institute can help almost any new or existing business of any size in any industry increase its sales and profits.
The Institute’s primary focus, however, is on helping firms of all sizes, from start-ups to large multinationals, achieve continual growth and success via commercialization of technologically-based innovation. Our proven approach can help your firm:
- Identify new growth opportunities
- Target profitable new markets
- Focus and reduce R&D costs
- Achieve faster time to market
- Increase new product success rates
- Avoid major failures
- Reduce risks
- Renew underperforming business units
- Streamline unprofitable product lines
- Identify fixes for floundering new products
- Assess acquisitions or joint ventures
- Increase sales and profitability
We get involved in both short-term and long-term projects. Short-term projects generally involve applying Planned Innovation in a diagnostic mode to identify urgent problems and determine what corrective action is needed. Other short-term projects entail determining success requirements for a new technology-based product.
Long-term projects typically involve all three components of the Planned Innovation process. As will be explained in more detail, these three components include:
- Strategic Business Review. Reviewing a firm’s long-run trends, objectives, strategic plans, and strengths and weaknesses to help determine selection criteria for new products/services, joint ventures and/or acquisitions.
- Opportunity Analysis. Identifying appropriate growth opportunities and determining total requirements for success.
- Product-Market Analysis. Systematically weeding out marginally profitable existing products and reallocating resources to more profitable new and existing products. Planning successful marketing strategies based on an in-depth understanding of customer needs and requirements and competitive offerings.
